Esta súper oferta termina en 
Garantía de entrega
Artículo: AMZ-B007JQN136
Thinking Small: The Long, Strange Trip of the Volkswagon Beetle
Format:
Audiobook
Detalles del producto
Disponibilidad
En stock
En stock
Peso con empaque
0.79 kg
0.79 kg
Devolución
No
No
Condición
Nuevo
Nuevo
Producto de
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility - a triumph not of the will but of the imagination.
₡ 14,239
9% OFF
₡ 12,906
IMPORT EASILY
By purchasing this product you can deduct VAT with your RUT number
★ APPLIES FRANCHISE
₡ 14,239
9% OFF
₡ 12,906
Desbloquea Tasa 0 hasta 18 Meses con BAC*
Envío gratis en tu 1ª compra. Cupón: 1ER-ENVIO
Llega en 15 a 25 días hábiles
Con envío
Tienes garantia de entrega
Este producto viaja
de USA ![]()
a tus manos en
![]()
a tus manos en
Compra protegida
Disfruta de una experiencia de compra segura y confiable
![]()
Garantía de entrega
Con Tiendamia todas tus compras cuentan con Garantía de Entrega o devolución total de tu dinero.
Compras 100% seguras y garantizadas, para que pidas lo que sueñas y lo recibas del mundo a tu puerta.
Tarjetas de Débito y Crédito
Pagando en Colones ( ₡ )
Visa
Mastercard
American Express
Pagos a través de PayPal
Compra procesada en dólares con dinero en cuenta o tarjetas internacionales.
PayPal
